Visibility is leverage.
Authentic storytelling is your competitive advantage.
Thoughtful photography & content creation, built to scale
Products & E-commerce
Refined product imagery and content designed for brands that sell online.
Campaigns & Launches
Photography, short-form video, and launch content built to keep brands culturally relevant.
Social & Brand Presence
Strategic social content, BTS, reels, and storytelling designed to keep your brand visible.
Founders, Teams & Podcasts
Founder-led branding, team imagery, podcast production, and content that builds credibility.
Stories We’ve Helped Tell
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Melrose Training - Brand Team Imagery
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Aiori - E-commerce Imagery
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Metrolinx: Experience Eglinton Campaign
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Kiara x Nuala Pilates
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Best Catering Co. - Event Coverage
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Together Market - Event Coverage
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Early Class
Content thoughtfully produced for brands that value visibility.
1
Tell us what you need.
A launch, ongoing content, or a refresh.
2
We plan and shoot.
From creative direction to production, we handle the details.
3
You get ready-to-use content.
Delivered polished, organized, and ready for web, social, and campaigns.
Product Imagery
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DSW: Ugg
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Aiori: Cocktail Party Collection
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USANA - E-commerce Imagery
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Aiori: Garden Party Collection
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Human Kind Candles
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DSW: Valentine's Day
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Early Class
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Lily Jewelry
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Aiori: Coquette Collection
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DSW: DC Shoes
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Aiori: Christmas Collection
Brands We’ve Worked With
Who We Are
We create thoughtful photography and content for brands that care about visibility, positioning, and long-term brand presence.
Our background spans campaigns, e-commerce, social content, and creative production with experience working alongside brands in fashion, beauty, hospitality, wellness, and retail.
Everything is approached with intention: clear creative direction, efficient production, and content designed to work across modern platforms.
No overproduction. No inflated agency process. Just strong creative that gets the job done.
Get In Touch
Share a few details about your project. We’ll review your message and get back to you within 48 hours.
We typically partner with brands on campaigns, launches, ongoing content, and creative production support.
Makesoul Team
Jemy Sta. Ana
Creative Lead & PhotographerJemy Sta. Ana is a Toronto-based creative producer and photographer with a background spanning campaigns, e-commerce, editorial, and content production across US, Canada and Southeast Asia.
Through MakeSoul, she leads thoughtful photography and content creation for brands across fashion, beauty, wellness, hospitality, and retail creating visuals designed for campaigns, social platforms, and modern brand presence.
Her experience includes Designer Brands Canada (DSW & The Shoe Company), ZALORA, MAC Cosmetics, L’Oréal, and Metrolinx, with a focus on scalable production, strong visual positioning, and content built to perform across platforms.
Partner, Lead Videographer & Creative ProducerSteven Estrella
Steven Estrella is a multidisciplinary creative working across video production, illustration, photography, and visual storytelling, with experience spanning Canada and Southeast Asia.
His background includes national broadcast content, campaign production, branded storytelling, and social-first creative for fashion, retail, entertainment, and culture-focused brands.
Alongside MakeSoul, he has produced work for iHeartRadio Canada, the NBA Creators Program presented by Microsoft Surface, Bell Media, OPPO, L’Oréal, SM Supermalls, and other regional and international brands bringing together strong visual instincts with thoughtful execution across platforms.
He currently works across video production, creative direction, podcast production, illustration, and branded content with a focus on culturally relevant storytelling and scalable content systems.
