End-to-end photography for product, people, and campaigns

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Thoughtful photography, built to scale

Products & E-commerce
Clean, consistent imagery built for online sales.

Campaigns & Launches
Creative visuals for drops, seasonal campaigns, and ads.

People & Teams
Founder portraits, team imagery, and brand storytelling.

Spaces & Environments
Studios, retail, fitness, hospitality, and interiors

Recent work

Melrose Training - Brand Team Imagery

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Aiori - E-commerce Imagery

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Metrolinx: Experience Eglinton Campaign

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Kiara x Nuala Pilates

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Best Catering Co. - Event Coverage

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Together Market - Event Coverage

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Early Class

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Photography without the friction.

Tell us what you need.
A launch, ongoing content, or a refresh.

We plan and shoot.
From lighting to execution, we handle production.

You get ready-to-use imagery.
Delivered clean, organized, and on time.

Products

DSW: Ugg

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Aiori: Cocktail Party Collection

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USANA - E-commerce Imagery

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Aiori: Garden Party Collection

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Human Kind Candles

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DSW: Valentine's Day

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Early Class

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Lily Jewelry

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Aiori: Coquette Collection

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DSW: DC Shoes

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Aiori: Christmas Collection

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Brands We’ve Worked With

Who We Are

We’re obsessed with visual storytelling for years, starting in Manila and growing alongside brands here in Toronto.

We understand what businesses actually need.

Clear, intentional imagery that’s ready to work across platforms, not just look good in a deck.

Whether it’s a one-off shoot or ongoing content, we focus on thoughtful planning, efficient production, and delivery that makes sense.

No fuss. No overcomplicating.

Get In Touch

Share a few details about your project. We’ll review your message and get back to you within 48 hours.

Most brands reach out for ongoing content, launches, or campaign support.

A Small Team. Built to Scale.

Jemy Sta. Ana

Lead Photographer

Jemy Sta. Ana is the lead photographer behind MakeSoul. She works across editorial, retail, and e-commerce in Toronto and the Philippines, creating practical visuals for marketing and brand use. She was previously an in-house photographer at Designer Brands & The Shoe Company, where she handled high-volume e-commerce and product photography and worked closely with marketing and warehouse teams.

Partner, Second Photographer & Lead Videographer

Steven Estrella

Steven Estrella is a partner and second photographer at MakeSoul, with a background in food, fashion, retail, and lifestyle. He is currently the National Videographer and Designer at iHeartRadio Canada, producing content at a national scale.