Photography? Easy.

We handle it so you don’t have to.

People

Products

Who We Are

We’ve been doing photography for a long time, starting back in Manila and growing alongside brands here in Toronto.

We understand what businesses actually need: visuals that feel aligned, intentional, and ready to work across platforms.

Whether it’s a one-off shoot or ongoing content, we make the process simple. Brands trust us because we’re easy to work with, detail-oriented, and focused on doing it

your way — no fuss, no overcomplicating.

Brands We’ve Worked With

Our Team

Jemy Sta. Ana

Founder, Lead Photographer
Jemy Sta. Ana is the founder and lead photographer behind Make Soul, with professional experience spanning the Philippines and Toronto. She brings a marketing-led approach to creative execution, partnering with founders and teams to support brand growth—not just produce high-quality visuals.
Her background includes work with magazine publishers and retail brands, including e-commerce leaders in Asia such as ZALORA. This experience informs a sharp, performance-driven approach to commercial and e-commerce imagery.
Known for a calm, no-fuss process, Jemy delivers polished, on-brand visuals designed to work seamlessly across platforms.
Partner, Lead Videographer

Steven Estrella

Steven Estrella is a partner at Make Soul and leads video production. His professional experience began in the Philippines, where he worked with fashion, retail, and lifestyle brands, before continuing his career in Toronto.
Steven is currently the National Videographer and Designer for iHeartRadio Canada, producing high-impact video and visual content at a national scale. This role has shaped a disciplined, brand-first approach—balancing creativity with speed, consistency, and clear messaging across platforms.
With a strong foundation in both videography and design, Steven brings a sharp eye for pacing, storytelling, and visual cohesion. At Make Soul, he partners closely with brands to create content that feels intentional, elevated, and built to support long-term brand growth.

Brand Work

Editorial